Practical Thinking on Marketing and Technology
What we're seeing and testing across SEO, paid media, content, web, eCommerce and technology - written to be useful, whether or not you become a client.
Google Ads Cost in India: CPC Benchmarks by Industry (2026)
Google Ads in India can cost ₹5 or ₹600 a click depending entirely on your industry. Here are 2026 CPC benchmarks by industry, why the gap exists, and how to turn CPC into a monthly budget.
How to Choose a Digital Marketing Agency in Delhi NCR That Delivers Results
Looking for a digital marketing agency in Delhi NCR? Learn what the top agencies do, how to choose one, and how Eddinet drives measurable growth.
Is SEO Worth It for Small Businesses in India?
Is SEO worth it for small businesses in India? Learn the costs, benefits, timeline, and when SEO can deliver long-term organic growth.
7 Critical Questions to Ask an SEO Agency Before Hiring Them
Hiring an SEO agency? Ask these 7 critical questions on your first call to avoid vague deliverables, hidden fees, and empty ranking guarantees.
How Generative AI Is Reshaping SEO in 2026
Practical strategies to optimise content for AI Overviews and stay visible as search behaviour shifts toward conversational answers.
Lowering Your Google Ads CPA: A Practical Framework
A repeatable approach to reducing cost per acquisition - through account structure, signal quality and testing - without cutting profitable spend.
Building Fast Websites That Actually Convert
Core Web Vitals, UX structure and conversion design - the engineering decisions that turn visitors into customers without slowing your marketing down.